At a glance
Qualified
Clip payout model
Shorts
+ Reels distribution
Wishlists
Primary pre-launch KPI
1
Studio partner workflow
Overview
Concept Interactive brought Arcaid to market with a launch that needed sustained wishlist and install momentum, not a single trailer spike. Clippable ran qualified clipper Shorts and Reels with clear approval gates.
The challenge
- Game launches often peak at announcement then fade without ongoing creator volume.
- Wishlist attribution was unclear when creators posted outside a tracked program.
- Studio team needed one workflow for briefs, approvals, and payouts.
What they ran on Clippable
- Clipper briefs highlighted gameplay hooks and wishlist CTAs with brand-safe guardrails.
- Concept Interactive approved clips in one thread; payouts hit on qualified live posts.
- Wishlists and installs were tracked per creator cohort to scale winning angles.
Results by the numbers
Qualified clips
Payout basis
studio approved before treasury paid
Concept Interactive
Publishing partner
one thread for briefs and approvals
Sustained
Post-launch momentum
wishlists and installs beyond week one
Takeaway
Arcaid kept momentum after launch week with qualified clipper volume, studio approvals, and installs tied to posts that actually shipped.