At a glance
312%
Stream lift
41%
Lower cost per visit
Qualified
Clip payout model
2
Platforms (TikTok + Reels)
Overview
Fresco Trey needed streams without cold-DM outreach or a traditional label promo cycle. Clippable routed clipper posts across TikTok and Reels with approval guardrails and outcome-based payouts.
The challenge
- Prior drops leaned on one-off posts and paid boosts that spiked then faded.
- No single view of which creator clips actually moved listeners to streaming platforms.
- Budget could not absorb a full agency retainer for every single release.
What they ran on Clippable
- Clippy drafted briefs tuned to Fresco Trey's hook energy and fan-edit culture.
- Creators shipped qualified clips; treasury paid only when posts cleared approval and stayed live.
- Streams and visit costs were tracked per clip so spend scaled toward proof, not hope.
Results by the numbers
312%
Stream lift
vs. prior single release sprint
41%
Cost per visit
reduction after switching to qualified clips
100%
Outcome-based payouts
treasury paid only on approved live posts
Takeaway
Fresco Trey kept creative control while Clippable handled routing, approvals, and performance organic distribution, the kind of scale labels chase without the retainer invoice.
