At a glance
70K+
Attributed streams
UGC
Primary creative format
Playlist
Discovery layer
1
Release window
Overview
Grace VanderWaal's team wanted discovery that felt fan-native around “Beg For It,” not a polished ad that dies in feed. Clippable coordinated UGC clips and playlist-adjacent momentum in one workflow.
The challenge
- Release windows are short; manual creator coordination does not scale across time zones.
- Playlist and social teams were working from different spreadsheets and DM threads.
- Needed measurable lift on streams, not just impression screenshots.
What they ran on Clippable
- Briefs emphasized authentic fan-edit tone with clear disclosure and brand guardrails.
- Qualified creator posts ran on TikTok and Reels with Clippy handling feedback loops.
- Streams tied back to the clips that drove discovery so the team could double down fast.
Results by the numbers
70K+
Attributed streams
tied to qualified creator posts
UGC + playlist
Campaign format
fan-native clips plus playlist momentum
1
Unified workflow
briefs, approvals, and reporting in Clippable
Takeaway
The campaign stayed nimble: approve clips, scale what worked, and keep Grace's voice intact without standing up a full promo agency for one single.