At a glance
72h
Drop window
Try-on
Hero creative
2
Channels (TikTok + Reels)
Sell-through
Primary KPI
Overview
HAYASPORA drops move fast. They needed lookbook and try-on energy on feeds the day a collection goes live, with creators who understand fit and styling, not generic fashion templates.
The challenge
- Retail media retainers optimize for reach; drops need sell-through in a 72-hour window.
- Try-on content is high-intent but expensive to produce in-house for every SKU.
- Approving creator styling notes across time zones slowed prior launches.
What they ran on Clippable
- Clippy briefs highlighted hero pieces per drop with styling guardrails.
- Creators posted try-on and lookbook clips; qualified posts paid on schedule.
- Sell-through was compared against clip cohorts to fund what moved inventory.
Results by the numbers
TikTok + Reels
Distribution
lookbook and try-on clips on drop day
Sell-through
Drop outcome
inventory tied to qualified creator cohorts
72 hours
Performance window
budget followed proof inside the drop
Takeaway
HAYASPORA treated each drop like a performance window: creators, clips, and sell-through in one thread instead of a month-long agency timeline.