Hung As Balls: recovery UGC that drove supplement discovery

At a glance

Overview

Hung As Balls sits in a crowded supplement aisle. They needed discovery that felt like a friend's recommendation after a long night, not a pharma ad. Clippable ran recovery-themed UGC with strict claim guardrails.

The challenge

• CPG retainers buy awareness; Hung As Balls needed attributable discovery on a lean budget.
• Supplement claims require careful approval; speed cannot mean sloppy compliance.
• Nightlife UGC is high-performing but hard to coordinate at scale manually.

What they ran on Clippable

• Briefs emphasized recovery moments and lifestyle context, not medical promises.
• Creators submitted clips for approval; only qualified posts triggered payout.
• TikTok and Reels distribution was tracked for discovery and click-through lift.

Results by the numbers

Takeaway

Hung As Balls got CPG-style reach without CPG-style invoices: real creators, qualified posts, and a workflow the lean team could actually run.

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