Shay's Steaks: tying TikTok and Reels posts to real weekend orders

At a glance

Overview

Shay's Steaks runs on weekend covers and local word of mouth. They needed social posts that showed up on phones Friday night and showed up in the reservation book, not just views.

The challenge

• Local restaurants get pitched generic influencer packages that do not tie to covers.
• Food content is easy to film; tying posts to orders is the hard part.
• Owner time is limited; no one to chase creators in DMs all week.

What they ran on Clippable

• Creators filmed real visits and menu moments with location-tagged distribution.
• Clippable routed approvals and payouts on qualified weekend posts.
• Posts were tracked against order spikes so Shay's knew which clips drove foot traffic.

Results by the numbers

Takeaway

Shay's kept the hometown feel while Clippable handled the plumbing: briefs, creators, approvals, and proof that social actually filled seats.

Start your campaign on Clippable