At a glance
Bounty
Campaign type
Qualified
Treasury payout basis
↑
Watch-to-mint vs. paid social
0
Blind CPM buys
Overview
SushiSwap wanted DeFi-native distribution: creators explaining product moments in their own voice, treasury paying for outcomes not impressions. Clippable ran a qualified-clip bounty with clear guardrails.
The challenge
- Crypto social is saturated with low-trust promo posts and copy-paste threads.
- Treasury spend needed transparency: pay for posts that clear compliance and stay live.
- Prior paid social underperformed on watch-to-mint relative to creator explainers.
What they ran on Clippable
- Bounty briefs focused on product education clips, not hype-only memes.
- Qualified posts were approved before payout; underperforming angles were cut quickly.
- Watch-to-mint was compared against prior paid social baselines.
Results by the numbers
Qualified clips
Treasury payout basis
only approved live posts cleared
Wide margin
vs. paid social
watch-to-mint outperformed prior UA benchmarks
Creator-led
Education format
explainers beat hype-only promo posts
Takeaway
SushiSwap proved treasury dollars go further when distribution is outcome-based and creators actually understand the product they are showing.