At a glance
3.59M
Peak views
$0.30
Cost per view
Organic
Clipper volume
2
Platforms (TikTok + Reels)
Overview
Vince Aesthetic already had the aesthetic; the gap was consistent distribution at scale. Clippable routed clipper volume across TikTok and Reels with outcome-based payouts.
The challenge
- Prior boosts spiked views but cost per view stayed above what the team could sustain weekly.
- Fan edits carried brand energy but were inconsistent without a structured clipper program.
- Needed peak-day reach without buying CPMs every time a clip popped off.
What they ran on Clippable
- Clipper briefs mirrored Vince's visual language: pacing, hooks, and tone.
- Qualified distribution scaled on posts that cleared approval and held engagement.
- Cost per view was tracked daily against paid social baselines.
Results by the numbers
3.59M
Peak views
matched Vince's biggest organic days
$0.30
Cost per view
fraction of typical paid social CPM
Clipper-led
Distribution
qualified posts scaled on proof
Takeaway
Vince Aesthetic matched his best organic days on purpose, not by luck, with clipper volume the team could approve and afford.