Social media audit checklist for brands: scored review without a $5K agency deck · 2026

Plain answer for brands that need a scored social audit today

Agencies sell social audits as five-figure decks. Open-source Claude skills and marketplace analyzers sell them as installable prompts. You can get 80% of the value in an afternoon with this 0-100 weighted checklist, your analytics exports, and an assistant that will not flinch at 200 rows of post data.

The checklist below is platform-agnostic but tuned for Instagram, TikTok, and YouTube Shorts. Paste it into Claude, run it in a spreadsheet, or walk it with your team. Then move the top three fixes into execution on Clippable so scores turn into posted clips and measured outcomes.

The 0-100 brand social audit rubric

Score each section 0-20. Add for a total out of 100. Anything under 65 usually means you have a distribution or format problem, not a branding problem.

1. Profile and positioning (0-20)

Bio states who it is for and what happens next. Link path matches the current campaign. Pinned or featured content reflects this quarter's priority, not a launch from two years ago. Visual identity is consistent across TikTok, Instagram, and Shorts avatars.

2. Content mix (0-20)

At least three content types appear in the last 30 days: proof (UGC, reviews, results), education (how-to, myth-bust), and offer (CTA without feeling like an ad read). No single format dominates above 70% unless you are intentionally single-channel short-form.

3. Cadence and consistency (0-20)

Posting rhythm is predictable enough that audiences and algorithms can learn you. Stories or secondary formats do not go dark while feed posts continue. If you batch content, gaps between batches are explained or filled with creator clips.

4. Engagement quality (0-20)

Saves, shares, and comment threads outperform like-only posts. Reply rate from the brand is visible on high-intent posts. You can name the top five posts by meaningful engagement, not just views.

5. Conversion and attribution (0-20)

Each active campaign ties to one primary metric: signups, installs, streams, reservations, or revenue proxy. You know which post cohort moved the metric last month, even roughly. If you cannot answer that, score this section below 10 until tracking exists.

Turn scores into a prioritized action plan

After scoring, sort fixes by impact × speed. Quick wins that often surface in audits:

Rewrite bio and link for the current offer (impact high, speed same day). Ship three hook variants on the same core message (impact high, speed one week with creator help). Replace one static product post with a 9:16 demo that shows the product in the first second (impact medium-high, speed days). Pause formats that score well on views but never on saves or clicks (impact medium, speed immediate).

Document owners. An audit without names and dates is content marketing, not operations.

Copy-paste Claude prompt for this checklist

Paste your post export, then add: “Score my account using a 0-100 rubric across profile (20), content mix (20), cadence (20), engagement quality (20), and conversion path (20). Show subscores, total, top three blockers, and a 14-day test plan with specific hooks. Compare only to my pasted data, do not invent industry benchmarks.” That mirrors what popular social media analyzer skills do, without hunting for a .md download.

For a deeper Claude-specific walkthrough, read How to audit your social media with Claude.

After the audit: execute on Clippable

Checklists fail when they end in Notion. Clippy accepts the audit output as a mission: hook matrix, creator briefs, approval gates, and performance organic distribution with qualified clip payouts. Case studies show what that looks like in practice, from music streams to local foot traffic.

If your audit says you need more UGC volume, pair it with creative testing at scale so you are not manually re-rendering fifty hooks.

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