At a glance
Qualified
Clip standard
Live
Posts paid only when live
Multi
Hook variants tested
$0
Retainer overhead
Overview
Maxed needed install volume with creative variety: hook tests, creator angles, and proof before budget expansion. Clippable's performance organic model fit mobile growth better than CPM-only paid social.
The challenge
- Paid social CPMs climbed while creative fatigue set in after a handful of static ads.
- Install attribution was noisy when creators posted outside a tracked workflow.
- Small growth team could not manually negotiate, brief, and review dozens of clip variants.
What they ran on Clippable
- Clippy generated brief variants; creators submitted qualified clips for approval.
- Payouts triggered on live posts that met spec, not on promises or drafts.
- Installs were compared clip-to-clip so Maxed reallocated toward winning hooks.
Results by the numbers
Qualified clips
Distribution model
creators paid after approval and publish
Live posts
Payout trigger
no budget burned on drafts or delisted posts
Install-led
Primary KPI
hooks scaled based on attributed installs
Takeaway
Maxed treated organic like a performance channel: test, measure, scale without hiring a full UA agency for every creative iteration.